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Mrs Michelle Fisher

Teaching Fellow

Marketing

Contact

Personal statement

Teaching Fellow in the Department of Marketing

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Prize And Awards

Recipient
30/5/2024
Recipient
2023
Recipient
2023
Recipient
2022
Recipient
2021

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Publications

(2017)
(1996)

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Professional Activities

Speaker
4/7/2024
Interviewee
18/6/2024
Visiting lecturer
1/4/2024
Organiser
8/2/2023
Visiting lecturer
2023
Speaker
11/11/2022

Projects

Harker, Michael John (Principal Investigator) Fisher, Michelle (Co-investigator) Paddison, Andrew (Co-investigator) McAlinden, Thomas (Co-investigator) Lavertu, Laura (Co-investigator) Mendes, Anthea (Co-investigator) Black, Iain (Co-investigator) Johnstone, Jane (Co-investigator) Roman-Kamphaus, Urszula (Co-investigator)
This is the teaching case writing club within the Business School producing material in support of pedagogic efforts that integrates UNSDGs.
16-Jan-2024
Fisher, Michelle (Principal Investigator) Harker, Michael John (Co-investigator) McKee, Elizabeth (Co-investigator)
01-Jan-2023 - 30-Jan-2024
Harker, Michael John (Principal Investigator) Fisher, Michelle (Co-investigator) McNally, Lorna (Co-investigator)
A pervasive and unhelpful issue across much research into educational provision in the HE sector is the persistence of antiquated and simplistic conceptions of scope, scale and structure of university departments last accurate decades ago. A fairly standardised [and homogeneous] academic group supported by an administrator or two, delivering one or two programmes to a relatively small number of [homogeneous] students. Decisions made on that basis are at best ineffective, and at worst damaging. It is an obsolete view of the HE sector as a cottage industry, rather than as the industrialised mass production that in reality exists. Given the scale and complexity of marketing programmes with huge classes and complex class portfolios, they are very far away from this outdated conception. To maintain and improve quality of delivery, marketing teaching groups need to know more about how to usefully incorporate the skills and resources provided by colleagues outside their own structures, but within those of their institution. Equally, colleagues in those roles would benefit from insight into the how/what/why of marketing teacher imperatives, in order that they may educate and provide to them means and methods to improve quality and efficiency. Help is available, but we – academic staff and students - aren’t making as much of it as we could. This project – allowed by the unique nature of these grants – would begin to rectify that and allow better directed and sustained attempts at improving delivery by organisation and technology.
01-Jan-2023 - 04-Jan-2024
Kim, Hyoje (Principal Investigator) Fisher, Michelle (Researcher)
An investigation into the impact of food date labeling practice on retail and household food waste.
Co-op have a key strategic driver to reduce food waste and began a campaign to amend food labeling in their dairy section (April 2021), it was with this insight that the project was developed - rolling out the amendments to labels to reduce food waste at retail and consumer levels.
13-Jan-2023

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Contact

Mrs Michelle Fisher
Teaching Fellow
Marketing

Email: michelle.fisher@strath.ac.uk
Tel: 548 4118